Google: when customers are searching for a solution
Search campaigns can suit directly searched services such as clinics, maintenance and consulting. Keyword quality and landing pages affect campaign performance.
TikTok and Snapchat: reach and discovery
Relevant visual content can build awareness and introduce your business to new audiences. Test audience fit before committing a larger budget.
Instagram and Facebook: identity and remarketing
Use these platforms to showcase products, build identity and reach interested visitors again, respecting privacy and tracking preferences.
Begin with a measurable test
Define your objective, test budget and success metric before launch. Adapt creative to each platform, then allocate spend according to result quality.