Define the conversion before choosing tools
Do you need calls, WhatsApp enquiries or purchases? Identify the action that represents business success and distinguish qualified enquiries from visits.
Connect measurement tools correctly
Analytics tools, Meta Pixel and Conversion API can be configured around your project. Test events to prevent duplication and unnecessary data collection.
Respect visitor privacy
Explain the tools in use and apply required consent settings before activating tracking. Avoid sensitive personal data in campaign URLs and event names.
Review the data before deciding
Platforms use different attribution methods, so reported numbers can vary. Compare reports with sales and enquiry records for a more useful view of performance.